2020「發現臺北之美」MICE產業體驗之旅
帶領國內業者深度體驗臺北市會展場館設施
臺北市政府觀光傳播局委由外貿協會執行之「臺北市會展辦公室」於7月31日舉辦【2020「發現臺北之美」MICE業者體驗之旅】，帶領國內業者共計20人參觀臺北市MICE場館及設施，上午參觀國際型文創聚落「松山文創園區」、「臺北文創大樓」及「誠品行旅」，中午於米其林必比登推薦之美食餐廳-點水樓，體驗手作冠軍小籠包及意見交流工作坊，下午搶先開箱「臺北流行音樂中心」，此外，也帶領業者們深度參訪「台北南港展覽館 2 館」和全台最大的星光會議中心。
多元行程 展現臺北市豐富會展資源、特色及新能量
松山文創園區內有1-5號倉庫、多功能展演廳，適合各種大型活動、展覽、演出、國際會議及記者會等活動使用；充滿異國風情的戶外巴洛克式花園亦非常適合辦理晚宴或音樂演出活動。園區內常舉辦豐富的藝術、文創及設計展覽、假日市集，且設有展售臺灣文創商品的「松菸小賣所」、「松菸風格店家」等，豐富多樣的文創新體驗，等你來探索！
臺北文創大樓涵蓋文創辦公室、文創展演空間、文創商場、文創旅館等，前衛的建築設計，搭配各個文化生活嶄新空間，有8間小型會議室，及可容納至多1,000人多功能廳，另位於大樓頂樓的臺北文創會所，可容納約300-600人，擁有挑高9米之展館、弧形優美的迴廊與開闊的空中綠地，可遠眺台北101，景觀優美，適合舉辦藝術、表演、時尚、晚宴活動等多元展演及活動。
臺北流行音樂中心不僅是流行音樂表演場所，更是以流行音樂產業出發、描述流行文化與生活型態的機能型園區。建築靈感來自古羅馬廣場，可容納6000人，利用環形空間結合藝術、商業、市集和演出活動。專屬流行音樂演出的中大型表演場地「表演廳」座落於北基地，南基地則有以主題策展方式呈現台灣流行音樂光榮歷史與各種面貌的「流行音樂文化館」，以培育臺灣音樂人才為目標的「產業區」等場館，位於南港三鐵共構的交通便捷地帶，形成東區新門戶。
台北南港展覽館2館為台灣首座黃金級綠建築專業展館，擁有國家級雙層展場、多功能活動空間，7樓設有全台灣獨一無二的星光長廊與空中花園，以及全台最大無柱會議空間—星光會議中心，長72寬54公尺、全高達9公尺（可容納3,600人），能透過隔間組成10種不同尺寸，在設計與實踐上皆突破傳統會議室既有的形象，並具備高規格的「智慧影音燈光環控系統」提供與會賓客視覺及聽覺更好的體驗。
鎖定目標市場 力邀高潛力業者實地體驗
本次體驗之旅開放自由報名，共邀請展覽、會議公司及獎勵旅遊業者20位參加。此次除臺北市業者外，還有來自高雄、宜蘭業者也都參與了本次活動。當日活動由臺北市觀光傳播局副局長李麗珠親自帶領業者參觀，行程中特別辦理工作坊，與業者進行交流，工作坊由「2020臺北市會展MICE短期執行計畫」計畫主持人暨外貿協會王熙蒙副秘書長主持，現場來賓參與熱烈，交流甚歡。
透過會展資源媒合、城市文化體驗及美食饗宴三大主題行程安排，讓業者充分認識多樣特色交融的臺北市會展旅遊新能量，為後疫情時代迎接國際MICE旅客做準備，期待業者日後為台北帶來更多的MICE活動。
2020 “Discover the Beauties of Taipei” MICE Professional Experience Tour
Domestic Professionals Given In-Depth Experience with Taipei City MICE Venue Facilitie
The Taipei MICE Office, commissioned by the Department of Information and Tourism, Taipei City Government and executed by TAITRA (Taiwan External Trade Development Council), staged the 2020 “Discover the Beauties of Taipei” MICE Professional Experience Tour on July 31. A total of 20 domestic professionals were brought on a tour of Taipei City MICE venues and other facilities. In the morning the focus was on international-caliber cultural-creative centers: Songshan Cultural and Creative Park, the Taipei New Horizon building, and the eslite hotel. Lunch was at the Dian Shui Lou restaurant, a Michelin Bib Gourmand recommendation, for enjoyment of award-winning xiaolongbao and engagement in an opinion exchange workshop. The afternoon was kicked off with an unveiling of the Taipei Music Center, and in addition the professionals were taken on an in-depth visit to the Taipei Nangang Exhibition Center Hall 2 and the Skylight Convention Center, the largest of its kind in Taiwan.
Diverse Itinerary – Showcasing Taipei’s Rich MICE Resources, Special Features, and Dynamic New Energy
Songshan Cultural and Creative Park is home to a number of former warehouses, numbered 1 to 5, that now serve as multifunctional exhibition and performance halls. The exotic outdoor Baroque garden area is also very suitable for dinner parties or musical performances. The park also has a steady schedule of cultural-arts, cultural-creative, and design exhibitions, as well as weekend markets, and permanent venues for the display of Taiwan cultural-creative merchandise such as the Songyan Gallery and Songyan Style Gallery. A novel experience of rich cultural-creative treasures awaits your exploration!
The Taipei New Horizon building is home to cultural-creative offices, cultural-creative exhibit and performance spaces, a cultural-creative shopping mall, cultural-creative hotel, etc. There is an avant-garde architectural design, and matching the brand-new cultural life spaces are 8 small meeting rooms and a multifunction hall that can accommodate more than 1,000 people. On the building’s top floor is the Event Space, which can accommodate 300~600. It features an exhibition hall with a height of 9 meters, an aesthetically pleasing long curved corridor, and an open-sky green space. A beautiful panoramic view is provided, with the Taipei 101 tower off in the distance. The Event Space is appropriate for the staging of a wide variety of activities, including art, performance, fashion, and dinner party events.
The Taipei Music Center is not just a place for pop music performances. Building on the pop music industry as its starting point, it is also a multifunctional park combining pop culture and lifestyle aesthetics. The architectural inspiration here is the ancient Roman Forum, and up to 6000 people can be accommodated. A large annular space is utilized, combining art, commercial, market, and performance activities. The music center’s Concert Hall, a venue for medium and large-scale performances, is located in the North Base. In the south base is the Exhibition Hall, in which a thematic curation approach is used to present the glorious history and myriad faces of Taiwan pop music. The South Base is also the Creative Area, a nursery for Taiwan musical talent. The Taipei Music Center is located in a convenient Nangang transportation area where three railway systems interconnect, forming a new East District Gateway.
The Taipei Nangang Exhibition Center Hall 2 is the first dedication exhibition hall in Taiwan to be awarded the "Green Building Label - Golden Level.” It has a national-grade double-level exhibition hall, multifunction activity spaces, and on the 7th level are the Skylight Gallery and Sky Garden, both unique in Taiwan. These are complements to the Skylight Convention Center, the largest meeting space in Taiwan free of pillar obstructions, with a length of 72m, width of 52m, and height throughout of 9m, able to accommodate 3,600. Compartmentalization enables the creation of spaces of 10 different sizes, breaking through the traditional image of meeting venue functionality in terms of both design and practice. A “smart audio/visual/lighting environmental control system” has also been installed to provide guests with a better visual and auditory experience.
Target Market – High-Potential Operators Invited for On-Site Experience
This experience tour was open for free registration. A total of 20 professionals from exhibition, conference, and incentive travel enterprises were invited to participate. In addition to Taipei City, professionals from Kaohsiung and Yilan also took part. On the tour Deputy Commissioner Lee Li-ju of the Department of Information and Tourism, Taipei City Government personally led the group on their visits, and a special workshop was also part of the itinerary, to engage in exchange with the professionals. The workshop was hosted by Simon Wang, Executive Vice President of the Taiwan External Trade Development Council and director of the “2020 Taipei City MICE Short-Term Execution Plan.” The guests participated enthusiastically, with much positive and agreeable idea interchange.
Using the mixing and matching of MICE resources, an itinerary with three major themes was organized with a focus on a city cultural experience and fine-food feasting. This provided full understanding of Taipei City’s new MICE energy and its special blend of diverse characteristics for the participating industry professionals. Preparing to welcome international MICE visitors in the post-pandemic era, the expectation is that these professionals will bring more MICE activities to Taipei as the future unfolds.
圖1 臺北市政府觀光傳播局李麗珠副局長(左7)與外貿協會王熙蒙副秘書長(左5)帶領業者登上臺北文創大樓頂樓一覽臺北市美景
Deputy Commissioner Lee Li-ju of the Department of Information and Tourism, Taipei City Government (seventh from left) and Executive Vice President Simon Wang of the Taiwan External Trade Development Council (fourth from left) led the group of industry professionals to the Taipei New Horizon building’s top floor to enjoy the splendid Taipei City views
圖2 觀傳局李副局長(左5)與外貿協會台北會議中心李哲欽主任(左4)參訪臺北南港展覽館2館
Deputy Commissioner Lee of the Department of Information and Tourism, Taipei City Government (fifth from left) and Director Li Jerchin of TAITRA’s Taipei International Convention Center (fourth from left) during the visit to Taipei Nangang Exhibition Center Hall 2.
圖3 業者體驗親手捏製小籠包DIY，彼此相互較勁手藝，現場一片歡樂
The industry professionals engaged in a DIY session making
xiaolongbao, having fun and checking out each other’s craftsmanship
圖4 業者對於首度開箱台北流行音樂中心興奮不已，印象深刻。
新聞聯絡人 臺北市會展辦公室 許菱 (02-2720-8889#2104)