Brand identity • Taipei Expo Park
Taipei Expo Park Logo
TL;DRThe Taipei Expo Park logo is part of the park’s visual identity system developed after the Taipei International Flora Exposition, symbolizing global connection, diversity, and the park’s role as a public venue for international exchange and major events.
Overview
Taipei Expo Park logo - a visual identity element developed following the Taipei International Flora Exposition.The logo of Taipei Expo Park was developed as part of the visual identity system established following the Taipei International Flora Exposition. It reflects the park’s role as a designated public venue for international exchange, large-scale events, and urban engagement.
Design concept
The design is composed of five dynamic forms arranged in a circular configuration. Each form represents one of five colors - red, orange, blue, green, and purple - symbolizing the five continents. Together, they convey global connection, diversity, and openness, reinforcing Taipei Expo Park’s international orientation as a MICE-focused precinct.
The flowing, petal-like shapes reference the original theme of the Taipei International Flora Exposition, “Flower, River, and New Horizon.” This visual language translates natural elements into a contemporary graphic form, linking the park’s origins with its ongoing function as a modern event site.
Official use
Adopted by the Taipei City Government, the logo serves as a consistent identifier for Taipei Expo Park across venues, publications, and official communications. It represents the park as a managed public space that supports professional events, civic activities, and international interaction, while maintaining continuity with its historical context.
FAQ
What does the Taipei Expo Park logo represent?
It represents Taipei Expo Park’s role as a public venue for international exchange, large-scale events, and urban engagement, and conveys global connection, diversity, and openness.
Why are there five colors and shapes?
The five forms and colors—red, orange, blue, green, and purple—symbolize the five continents and emphasize an international orientation.
How does the logo connect to the Taipei International Flora Exposition?
The petal-like shapes reference the exposition’s theme, “Flower, River, and New Horizon,” linking the park’s origins with its ongoing role as a modern event site.